Google Analytics is a free web statistics service provided by, you guessed it Google. Businesses of all sizes use this fantastic web application to monitor their site traffic, taking advantage of a free stats package that would usually costs hundreds of pounds a month.
One of the first things I would recommend after you have setup your Google Analytics account is to make sure that you exclude your company’s network (IP address) from the statistics. Doing so will ensure that your statistics are ‘true’, and not manipulated by internal staff visiting the site from day to day.